Keeping you brand authentic and secure is more important than ever with the rise of knockoffs and imitations cutting into the profits of established brands. If you think this is a sideline issue, consider the fact that “aspirin” was once a brand name. Unfortunately, this brand was not protected, and the powerful and profitable brand name became a generic term, with an incalculable loss in profitability over the years. Don’t allow your brand to be compromised.
Establishing Brand Security
How can you protect your brand from brand-its peddling fakes? It helps to work with an experienced global brand company. These professionals will avert risks that most of us never see coming. Beginning with a well-timed and well-managed product roll out, and finishing with the details that count, such as traceable, branded holographic labels, a qualified brand management team covers all the bases.
What constitutes a threat to your established brand? Certainly not every similar product poses an actual threat to your brand; however, you do want to take direct attempts at copies very seriously. Don’t get bogged down in the fine print—this is an area of expertise for your brand management team. They pride themselves on making accurate judgement calls to protect your interests.
What happens if the brandactually is threatened by knock off products? Your brand managers come to the rescue again. They can work with you all along the way, and they have already meticulously documented everything your brand has established. They will walk you through fact finding and strategy formulation to legally address any threat in the most effective way possible. You’ll feel confident with experienced professionals on your side.
Will My Consumer Base Know the Difference?
This is a key area in which brand security is crucial to your success. Your consumer base must recognize your brand and be able to differentiate between it and all the others, or there’s no point in establishing a unique brand at all.Product authentication provided by an experienced brand management firm is priceless. It protects you and allows consumers to know they are buying the real deal. Security and holographic labels communicate directly to your consumers.
Your brand security is too precious a commodity to be left to chance. Don’t risk burdening an existing department head with this highly specialized task. Competent, professional global brand management firms will meet and exceed your expectations, so you can focus on your next product launch with security and peace of mind.