To generate viable revenue returns from your sales on Amazon, find the right keywords for your niche. The right keywords maximize revenue by positioning your product among the most searched for areas and search queries. Being the largest search engine and the blackhole for millions of products, if not billions, you must devise unique keywords for search engine optimization purposes.
How do you push your products to the top of search result pages? The first thing you should do is use the suitable keywords through search engine optimization. Besides the keywords, the product’s rating and the volume of sales affect the listing on search engines.
Since keywords are the most important components of listing relevance, get the best keyword research tools to simplify your search for the best keywords. Some of the best tools include:
- Google Keyword Planner
If you aren’t using the Google Keyword Planner, you are missing out on the best ways of finding keywords. This planner provides an estimate search volume for a keyword or phrase.
For you to get more specific results, consider segmenting your search area by geography. To use this tool, you should create a free AdWords account with or without active campaigns. Start with general or main keywords and search by keyword ideas.
The results will give you the list of all the relevant keywords and average searches. Your competitor’s landing page may be your best source of keyword ideas. Always save the relevant keyword suggestions.
- Keyword Inspector
For information on keyword trends across Amazon’s market, consider this tool. Trends are important in determining your long-term marketing campaign strategies. All the new and the top trending words are obtained using the keyword Inspector.
The Keyword Inspector comes with individual tools like the Reverse ASIN History tool, the Free Suggestion Tool, the Indexation Tester, the Trending keyword search and the Free Search Terms Tool.
- Google Trends
This is the next best Amazon keyword research tool. Google Trends lets you compare two keywords with similar meaning. For a defined long-term SEO strategy, use Google Trends.
- Google Correlate
If you are searching for a tool to get you deeper into the semantics relating to your keywords, you will need to have Google Correlate. For instance, the key phrase “mobile phone” has a stronger correlation to “Smartphone”, or “fit jeans” to “jeans”.
- Google Autocomplete
This tool was developed by Google to simplify online searches. The Google Autocomplete gives suggestions and completes your keywords for you. This helps in choosing the best keywords. This is the best tool for long-tail keywords. The long-tail keywords have been shown to be very effective for a description of products on Amazon.
UberSuggest and Google Autocomplete complement each other. UberSuggest uses information from Google Autocomplete for a wider range of keyword ideas. You won’t even have to type any words in the search engine
In conclusion, you can improve the position of your product’s listing by optimizing the best keywords. The keyword research tools listed above are effective for SEO optimization of your products. Use them and enjoy the benefits of highly optimized product listings.
Valerie Jacobs is a search engine optimization expert at Amazon. Check out his website for more insights into the best Amazon research tool.